Direct Mail

Direct mail continues to play a role in sales and marketing. What has changed is the degree of personalization and visual impact. The internet has changed our expectations and direct mail needs to be ready to meet the new challenge.

Wayfinder Direct supports highly targeted direct mail. Today's environment requires mailing to 200 to 5,000 addresses. The greater the personalization and the better the graphics, the better the response rate.

Clear envelopes are a great new tool for displaying your message without having to open an envelope. We also have envelopes that are clear one side and paper on the back that are handled by the Post Office as a standard letter.

We can personalize each piece of mail, allowing cross sell or upsell opportunities. And, of course we can send those highly target letters by FedEx, including adding your logo to the FedEx label.

In-house addressing equipment allows for rapid turnaround. Our equipment also has the unique ability to print variable graphics or tag lines anywhere on the mailer. Our inserting equipment was choosen for its ability to handle letter/envelope matching.